Our client runs a premium keto-focused subscription service that has tens of thousands of happy customers. They are a team that believes that sugar addiction and obesity suck. Food cravings and being unhappy with being overweight sucks. They believe everyone deserves to feel healthy, happy, and beautiful!

They are seeking a General Manager to take over the day-to-day operations of their business. This is a great opportunity to manage a 7-person team in a growing business. This individual will sit on the board with the two founders and meet every quarter to review and set the vision and direction. The ideal candidate will have deep experience in digital marketing and will have ideally been in managerial positions at previous jobs where they have grown, or been a key part of, growing top-line revenue and profitability. They will be driven to not only operate the business but also to execute on new projects that will continually push the business to new heights.

Primary Responsibilities

  • Meeting with the board every quarter and year to set company vision
  • Managing the P&L, cash, purchasing forecasting, and KPIs
  • Hiring, managing, and developing a high performing team
  • Executing on projects based on the yearly and quarterly focus
  • Overseeing the marketing department
  • Evaluating and continuing to develop and execute our marketing strategy 

Skills & Experience Requirements

  • E-commerce experience, including Shopify
  • Digital marketing expertise including paid search, SEO, email marketing, and conversion rate optimization
  • Conversion Rate Optimization experience
  • Developing branding, content creation, social media/influencer and affiliate communities

Bonus Skills and Experience

  • Passionate about the keto diet
  • CPG food experience
  • Digital agency experience 
  • Traction EOS experience
  • WordPress
  • Email CMS
  • Social media tools
  • Advanced Google Sheets