Our client, a cloud communications platform that empowers businesses to connect, engage and interact with their customers. Thousands of businesses around the globe including IBM, Workday, Godaddy, and Lifesize rely on them to power their voice and SMS communications on a global scale. They are expanding to Austin, TX and we are seeking a high-performing Product Marketing Manager, responsible for customer insights,  go-to-market strategy,  and new customer growth for their core API platform. The position involves leadership, project management, and cross-functional coordination with Marketing, Sales, Product Management, Support, and other stakeholders.

Primary Responsibilities

  • Develop and execute strategic marketing programs to drive new customer acquisition of their SMS and Voice API platform
  • Own the creation of marketing content and programs that drive the value proposition to relevant audience segments, including the website, blog posts, videos, webinars
  • Enrich our internal knowledge of our core customer segments and develop both the buyer personas and the target account profiles to guide all Marketing and Sales efforts
  • Continuously look for ways to capture customer insights to influence the product experience and shape relevant messaging to attract and convert prospects
  • Work with Sales on an on-going basis to ensure the team has the proper information about the product, advance knowledge of product feature updates, key talking points, and sales support materials
  • Capture and address feedback from Sales about content needs and collaboration opportunities
  • Working with Product Management to plan and prioritize marketing efforts supporting key product feature release
  • Own internal communication/training to ensure Sales and Customer Success teams are well-versed in the product features, benefits, and uses cases
  • Serve as subject matter expert for the competitive environment and our competitive position
  • Work with Marketing to deliver 3-5 published customer case studies per quarter 

Required Experience

  • 7+ years of experience in B2B product marketing, with direct customer interaction
  • Experience working with an API-based product and/or web development experience
  • Demonstrated ability to work equally easily with technical product managers as with creative writers
  • Successful experience in creating content such as blogs, webinars, videos that aligns to buying stages and increases conversion rates
  • Natural tendency to look for data to guide decision 
  • Entrepreneurial and comfortable working with ambiguity, taking initiative and getting things done with minimal guidance 
  • Proven ability to influence cross-functional teams without formal authority