Our client, a cloud communications platform that empowers businesses to connect, engage and interact with their customers. Thousands of businesses around the globe including IBM, Workday, Godaddy, and Lifesize rely on them to power their voice and SMS communications on a global scale. They are expanding to Austin, TX and we are seeking a high-performing Product Marketing Manager, responsible for customer insights,  go-to-market strategy, and new customer growth for their newest SIP Trunking product. The position involves leadership, project management, and cross-functional coordination across the customer lifecycle, working with customers, Marketing, Sales, Product Management and Support

Roles and Responsibilities

  • Drive marketing programs for the newest product line, creating audience-relevant product narratives and scaling reach through a range of digital marketing and content marketing channels
  • Establish a process and conduct ongoing research to be the expert on our buyer personas, their value system, and their decision criteria
  • Derive insights for how to shape the audience segmentation and relevant messaging to attract and convert high-intent prospects
  • Working with Product Management, plan and prioritize key product feature updates efforts, and own internal communication/training to ensure Sales and Customer Success teams are well-versed in the product features, benefits, and uses cases
  • Serve as subject matter expert for the competitive environment and our competitive position

Requirements

  • 5+ years of experience in B2B product marketing, with direct customer interaction, and ideally in the internet communications space
  • Familiarity with the latest trends in marketing to CMOs and CROs
  • Successful experience in creating content that aligns to buying stages and increases conversion rates.
  • You naturally look for data to guide the decision
  • Experience generating creative approaches to advertising products to new and existing markets, while using an analytical approach to drive decisions on where to market
  • Proven ability to influence cross-functional teams without formal authority
  • Ability to effectively tailor written and oral communication of technical and non-technical information to different audiences

INDSJ