“Nothing’s Sacred” Episode 11: Kickstand Communications’ Kristina Kennedy
How has PR transformed in recent years?
When is it smart to invest in PR for your business?
How do you know if your investment in PR is even working? Which metrics should you pay attention to?
Kristina Kennedy is a partner at Kickstand Communications, a leading PR firm that works with high-growth companies primarily in the tech sector. She joined us to answer these questions and many more.
Scroll below to listen to the episode. You can also listen to the podcast on SoundCloud, Apple Podcasts, Spotify, and Stitcher.